We actively keep open minds, and we are curious about new things, even if it goes against what we know or feel comfortable with. We challenge ourselves and we challenge others. We are against politics and try to keep it simple. We speak how we feel, and we share our thoughts.

We don’t know if we will succeed. If in the end everything goes down the drain, we at least had an awesome time. Not because of the technology or the market, but because of the people.

The most basic thing is to treat our colleagues and stakeholders with respect. We also actively demand respect from others. Come as you are, we are curious to get to know you. You don’t need to play anybody, you are you.

We have ambitious goals and require the best effort and dedication from all our employees. Because appreciation and respect for our colleagues and their work is of top priority for us, we live by the words “credit where it’s due”. Nobody can do this alone; we need teams that support each other and know who did what.

Our aspiration to ourselves is to build genuine, original, and disruptive solutions. We consider ourselves at the cutting- edge of technical, societal, and business innovation and therefore are pioneering with our solutions. If everything else is just a copy of IDUN, we have succeeded.

We are ambitious when it comes to solving problems on a global scale and fundamentally change the world. Nothing more, nothing less. We are confident enough to portray this because we truly believe in it. If we all identify with the vision of the company, only the sky is the limit (or Betelgeuse).

We truly believe in win-win deals because we see our customers as partners. It is not our top priority to maximize revenue but to build sustainable relationships and products. We want to actively create an impact on the world and therefore we only select the best partners. We see the human behind the customer.